BEOX Royal Gold 24K Luminous Straightener 500ml | Formaldehyde Free Keratin Treatment | Suitable For Afro And Extremely Curly Hair


BEOX Royal Gold 24K Luminous Straightener 500ml | Formaldehyde Free Keratin Treatment | Suitable For Afro And Extremely Curly Hair


Our newest line of Royal Gold 24K products has active ingrediencies from fruits and oils found in the depths of Amazon. Our 5 products compliment each other with effectiveness that ensures taking care of the hair from every aspect - smoothing and eliminating frizz, restoring damaged hair fibers and split ends while adding an extreme shine and softness.

Infused with Glossy Gold, a blend of acids and oils, it will restore and hydrate damaged hair. 


500ml Royal Gold 24K Luminous Straightener is designed to smooth and straighten afro hair and hair with stubborn curls. It contains 45% of amino acids that makes it the strongest products from our smoothing lines.

Due to its gel consistency, the Royal Gold 24K Luminous Straightener penetrates easily into porous damaged hair ensuring an even coverage. Its exclusive blend of acids, oils and proteins helps to realign the hair, leaving it smoother, straighter, soft and shiny.

  • Eliminates frizz
  • Reduces unwanted volume
  • Reduces drying time
  • Protects hair from humidity
  • Long lasting results 4-5 months
  • Recommended for afro hair and stubborn curls
  • Free of Formaldehyde
  • Adds shine and softness
  • Repairs damaged hair 

The after care line consist of Shampoo, Conditioner, Mask and Oil that are Parabens, Sulphates, and Silicone-free and vegan. Products are suitable for all types of hair.


Are you introducing this product to your salon? Then upgrade to our Salon Starter Pack!

In the Starter Pack you will receive:

FREE Certified Online Training (worth £149+VAT)
1x Royal Gold 24K Luminous Straightener 500ml

1x KeraPrime Purifying Shampoo 1L
1x Royal Gold 24K Luminous Shampoo 500ml 
1x Royal Gold 24K Luminous Mask 500g

6x Royal Gold 24kLuminous Shampoo 250ml
6x Royal Gold 24kLuminous Mask 250ml 
6x KeraCoffee Recovery Mask 250g
Accessories: bowl, brush, apron, comb, scales, sectioning clips, ear protectors

Note: You will receive a link to your Online Certified course after the purchase

Please feel free to download our supporting marketing materials:

Branding Kit KeraCoffee

Manual KeraCoffee

BEOX Product Catalog


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Delivery & Refund

Prices for the products on this website and the shipping charges above are excluding VAT at 20.0% and will be added on automatically at checkout.

Delivery will be made to the address specified when you make the order.

For all UK orders, we aim to deliver items within 3-5 working days (weekends not included). 

Please note that some products will be delivered from our sister warehouses and therefore your order may be split to more that one independent deliveries. 

Whilst we make every effort to ensure all deliveries are completed within the said time, we shall not be liable if we fail to do so in part or in full due to circumstances beyond our control. 

We shall contact you to let you know if we are unable to deliver an item within the delivery time given. 

For orders despatched by airmail, please allow 7 - 21 working days.